We leave out harsh ingredients and anything unnecessary,
and add innovative technology to innocent Korean raw ingredients
to offer the right answer for the true, youthful beauty of skin and hair.
There are countless ingredients said to be good for the skin, yet skin keeps growing more sensitive —
that is where Innoyoung began.
In a skincare world where the sting of highly concentrated actives was taken as proof of results,
the purest answers that have long stayed by our side — rice, Korean wild pear and centella — had been pushed aside.
Drawing on the wisdom of washing the face with rice water,
of cooling the skin with wild pear and soothing it with centella,
we focused on the inherent power of pure Korean raw ingredients
and set out on a new beginning — a return to the essence.
Innoyoung exists to restore the skin’s natural youth and health.
Going beyond simply being “gentle,” we offer solutions that precisely blend
proven key actives on a clean base of Korean raw ingredients.
Rather than how much of a single ingredient or active we put in,
we focus on how “well” raw ingredients and actives are blended.
Our mission is to deliver clear, effective young beauty without irritation.
Innoyoung aims to grow step by step — slowly, but firmly.
Our first goal is to become a brand that earns deep trust and love in Korea
through precise formulation.
Building on this solid foundation,
we will keep moving toward the global stage,
bringing pure and innovative change to the skin of customers around the world.
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· Innocence We start from pure Korean raw ingredients — rice, wild pear and centella —
carrying generations of wisdom and pure enough to eat. -
· Innovation Built on years of formulation expertise and experience,
we precisely design the key actives that fit each product. -
· Young beauty Through a precise blend of purity and innovation,
we complete the youngest, healthiest skin of today.
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